Most people use infinite scroll on the daily in their social media browsing - think Facebook, Instagram or Twitter. Instead they’are presented with a perpetual content stream without having to click or spend cognitive load on paginated navigation. Also called endless scroll, the point is that the user never reaches the end of the page. Infinite scrolling is a design pattern where content is continually loaded into the interface as the user scrolls downwards.
#Pagination justinmind plus#
To answer it, we’ve rounded up the pros and cons to infinite scroll, plus four user-friendly alternatives that can improve conversion and engagement. So, to infinite scroll or not to infinite scroll, that is the big UX question. With some out there claiming that infinite scroll is a sure-fire way to “ break UX”, and others seeing it as the key to boosting user engagement and reducing interaction costs, it can be hard to know if infinite scroll is right for your user interface. Users either love the design pattern, or they hate it. To infinite scroll or not? We take a look at 4 alternatives to infinite scroll that boost user engagement and website conversions 4 UX friendly alternatives to infinite scroll
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